At the same time, we are endeavoring to enhance manufacturing operations to swiftly deliver highly cost-competitive offerings to our customers. We are reducing labor requirements for assembly processes and deploying the latest robotics technologies, including those to automate on-site logistics. Ricoh supplies products and services to customers through four global production hubs. We undertake globally strategic technical development through R&D hubs in Japan, the United States, China, and India and pursue development of technologies attuned to local market characteristics so we can deliver customer and social solutions. We have additionally set up a sales headquarters to assist and oversee regional sales units from the best global perspectives, allocating resources to priority growth markets. We are pushing ahead with management that integrates everything from development to sales and service and are making frontlines close to customers to strengthen our structure for developing products with them. In sales and services, we have built a global network stretching across approximately 200 countries and regions and maintain a four-point regional headquarters structure-Japan, the Americas, Europe and Asia Pacific.
Operating globally and building our supply chain We will continue to meet customer expectations by marshaling our comprehensive worldwide resources to reflect feedback in our management and operations. The center shares customer feedback with design and manufacturing units, which use this information in initiatives to swiftly enhance products, services, and internal processes. We created this entity by absorbing the Contact Center of sales subsidiary Ricoh Japan Corporation. This facility aims to satisfy customers by responding to swiftly diversifying market climates while building customer-centric manufacturing processes. One fruit of that effort is the Customer First Center, which we set up in 2018 with a mandate to report directly to the president. To that end, we encourage all employees to engage in decision making and ongoing activities that focus on being useful for customers, and we are building a framework to make the interests of customers a top priority. We have to look beyond what they tell us to identify what they truly need. We seek to stay ahead of customers in uncovering needs that they have yet to notice. That said, it is not always clear what customers want. Customer business environments and needs are changing, with management focusing on everything from transforming workflows and cutting the total costs of ownership to ensuring compliance with laws and ordinances.
Today’s socio-economic environment is vastly different from what it used to be and the transformation process continues, driven by increased globalization, growth of emerging economies and a wider embrace of network technologies. Identifying potential customer needs and innovating
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